The largest name in Christian t-shirts, led by founder and CEO Vic Kennett, with the Kerusso, grace & truth, HOLD FAST, Cherished Girl and Kerusso Kidz labels under one roof. It is a good brand, and many believers wear it. People look for an alternative when they want something Kerusso does not focus on: a heavier blank, a different look, a hat, a lower price, or a gift for someone specific. This guide groups the alternatives by what you want, with the same facts for every brand, including ours.
What Kerusso does best
- Scale and track record: over 50 million shirts sold.
- Price: most tees list at $29.99, with frequent sales below that.
- Range: kids, toddler, women's, men's, hats, socks, jewelry and gifts in one cart.
- Apparel printed in the USA and shipped from Arkansas.
Weighing Kerusso against us directly? Read Cross + Covenant vs Kerusso.
Best for heavyweight scripture apparel with a named tithe
Cross + CovenantThat’s us
A Montana faith apparel house: heavyweight tees, long sleeves and hoodies built around one verse per collection, with a free 365-day Bible and a daily devotional on the same site.
- Tees: $40, every tee.
- Hoodies: $75, every hoodie. Long sleeves are $55.
- Fabric: Comfort Colors 1717 garment-dyed heavyweight tees. Comfort Colors 6014 long sleeves. Lane Seven LS19001 14 oz heavyweight hoodies.
- Giving: 10% of the profit on every order to a named Charity of the Month.
- Best for: The shopper who wants one heavyweight piece with a verse they can name, and wants to know exactly where the tithe goes.
Best for elevated streetwear and knitwear
NHIM Apparel
Founded in 2014 by Matt and Diane Allen. The name reads "In Him," from Acts 17:28: "For in him we live and move and have our being."
- Tees: $35 to $38.
- Hoodies: $65. Long sleeves are $48.
- Fabric: Many heavyweight, oversized and 100% cotton styles.
- Giving: Supports the NHIM Orphanage and NHIM Angel House.
- Best for: The shopper who wants a small, focused streetwear catalog tied to an orphanage ministry.
Not Yet Home
A faith label built on eternal perspective, making knitwear, outerwear, polos, jerseys, caps and tees in seasonal drops.
- Tees: Typically $44.
- Hoodies: $105.
- Fabric: Knits and cut-and-sew pieces alongside 100% cotton tees.
- Best for: The shopper building a whole outfit, knitwear and outerwear included, with quiet faith cues.
Selah Clothing Co.
A faith streetwear label with a permanent collection called MANNA and graphic-led seasonal releases.
- Tees: Typically $55.
- Hoodies: Typically $115.
- Fabric: Many heavyweight, oversized and 100% cotton styles.
- Best for: The streetwear buyer who wants loud graphics and full sets at the premium end.
Best for conversation starters and jewelry
Elevated Faith
Founded in 2015 by Josh Gander, Elevated Faith makes apparel, jewelry and accessories designed to start conversations about Jesus.
- Tees: Typically $34.99.
- Hoodies: Hoodies and pullovers from $69.99 to $80.
- Fabric: Many oversized, garment-dyed and 100% cotton styles, with embroidered pieces.
- Giving: 10% of profits from their monthly club subscriptions to Christian charities around the world.
- Best for: The shopper who wants a bracelet or ring that starts a conversation, or a large catalog to browse.
Best for hats
Our True God
An American owned and operated faith brand that prints and ships from its own United States facilities, best known for its hats.
- Tees: From $34.99.
- Hoodies: $79.99.
- Fabric: Many heavyweight and ring-spun cotton tees, and heavily embroidered hats.
- Best for: The shopper who wants a faith hat that gets noticed, or apparel in sizes past 4XL.
Rodeo in the Sky
A Western faith brand making ranchers, truckers and foam hats, with scripture woven into each style, plus a few tees.
- Tees: $45.
- Fabric: 100% cotton ranchers, mesh-back truckers, garment-dyed tees.
- Best for: The ranch, rodeo or country buyer who wants scripture on a hat.
Questions people ask
What are the best alternatives to Kerusso?
It depends on what you want. For heavyweight scripture apparel with a named tithe: Cross + Covenant. For elevated streetwear and knitwear: NHIM Apparel, Not Yet Home, Selah Clothing Co.. For conversation starters and jewelry: Elevated Faith. For hats: Our True God, Rodeo in the Sky. Each brand's prices and giving were read from its own site on October 5, 2026.
Is there a brand like Kerusso with heavier fabric?
Cross + Covenant prints every tee on Comfort Colors 1717 garment-dyed heavyweight cotton and every core hoodie on the Lane Seven LS19001 14 oz blank. Tees are $40 and hoodies are $75.
Which Kerusso alternatives give to charity?
Cross + Covenant: 10% of the profit on every order to a named Charity of the Month. NHIM Apparel: Supports the NHIM Orphanage and NHIM Angel House. Elevated Faith: 10% of profits from their monthly club subscriptions to Christian charities around the world.
How we checked
On October 5, 2026 we read every brand’s live site and public product catalog, ours included. Prices are the typical listed price for each garment type that day, before any sale. Review counts and claims are quoted as each brand states them. Anything a brand does not publish is left out rather than guessed. Brands are grouped by what they do best, not ranked against each other. If a fact has changed, email hi@crossandcovenant.co and we will correct it.