Kerusso has proclaimed the Gospel on apparel since 1987, with over 50 million shirts sold and a range that runs from toddler tees to jewelry. Cross + Covenant is a smaller house with a narrower aim: elevated design, heavyweight cotton, scripture-rooted collections, and 10 percent of the profit on every order given away. Here is the comparison, honestly. Kerusso facts were read from kerusso.com on October 5, 2026.
At a glance
- Founded: Kerusso 1987, Cross + Covenant 2025.
- Range: Kerusso, about 900 listed products across kids, women, men, hats, socks, jewelry and gifts. Cross + Covenant, a focused apparel line built in scripture collections.
- Fabric: Kerusso, cotton and ring-spun cotton tees, with some Comfort Colors styles. Cross + Covenant, heavyweight cotton, 14 oz hoodies, premium midweight tees.
- Price: Kerusso, most adult tees list at $29.99. Cross + Covenant, premium pricing for heavier garments.
- Giving: Kerusso, Live for Him bracelets with Compassion International have raised more than $350,000 for the Unsponsored Children's Fund. Cross + Covenant, 10 percent of the profit on every order to a rotating Charity of the Month.
Design
Kerusso designs proclaim boldly: clear messages and verse references made to be read across a room, which is exactly the point of their mission. Cross + Covenant takes a quieter approach. Restrained typography. Modern boxy silhouettes. Color discipline. Scripture as the foundation rather than the headline. Pick Kerusso when you want the message front and center; pick Cross + Covenant when you want streetwear that carries the Word underneath.
Fabric and construction
Kerusso prints on cotton and ring-spun cotton tees, with some Comfort Colors styles. Cross + Covenant uses heavyweight cotton across every garment, 14 oz hoodies built boxy and structured, tees in premium midweight that holds shape. Heavier fabric, longer-lasting wear.
Scripture treatment
Kerusso uses scripture frequently across designs, often as the headline of a graphic. Cross + Covenant builds each collection around a single verse: The Covenant on Acts 4:32, ROAR on Proverbs 28:1, Rise Up on Revelation 19:12, Mercy on Lamentations 3:22-23, Wild Hope on Romans 8:24-25, and Names of God on the names of God across scripture. Both treatments honor the text. The architectural approach gives each capsule a clear theological center.
Giving
Kerusso gives through campaigns such as its Live for Him bracelets with Compassion International, which have raised more than $350,000 for the Unsponsored Children's Fund. Cross + Covenant tithes a fixed 10 percent of the profit on every order, every month, to a rotating Christian charity. The current partner is published on the homepage. Both houses give. The difference is that ours is a fixed share of every order.
Where Kerusso still wins
- Legacy. Proclaiming the Gospel on apparel since 1987, over 50 million shirts sold.
- Price. Most adult tees list at $29.99, with frequent sales below that.
- Sizes. Adult XS to 4X, plus toddler and kids.
- Product mix. Kerusso sells more SKUs across apparel, accessories, jewelry, gifts.
Where Cross + Covenant wins
- Elevated design. Modern silhouettes, restrained typography, considered palette.
- Heavyweight cotton. The 2026 fabric standard.
- Scripture-rooted collection architecture. One verse per capsule.
- Transparent giving. Published 10 percent per purchase, named partner monthly.
- Free online Bible and free daily devotional built into the brand.
Verdict
If you want lower prices, kids sizes, or a whole family's gifts in one order, Kerusso is a strong choice. If you want a Christian apparel brand designed at the high-fashion tier with explicit per-purchase giving, Cross + Covenant is the upgrade.
Where to start
Order one piece. The Covenant Tee is the flagship. Wear it for a month. See whether the fabric, fit, and design read differently than what you have been wearing. Then build out from the full guide.